Established 1979 ◆ North Myrtle Beach & Surfside Beach

PavilionReserve Society

Forty seven years behind the counter taught us which bottles never make it to the shelf. This is where they go. A private circle for the people who ask us what came in this week before they ask for a bag.

• Allocated Releases

  First call on the bottles that arrive one or two at a time, held back for members instead of the floor.

• Single Barrel Picks

  Barrels our team tastes and buys whole, bottled under our own label and split among the society.

• Member Pricing

  Standing pricing on the shelf, the case, and the hard to find, plus a heads up before a deal goes public.

• After Hours Tastings

  Guided pours, distillery nights, and small table dinners up and down the Grand Strand.

Membership opens soon, by invitation and in limited number.

Ask for details at either store